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White Paper
Receive this paper on KAM & Sales Strategy Formulation
| "The best bit is, before that, most people treated planning as a chore, all of a sudden we’ve got: ‘Planning is fun!” |
- John Weir, Sales & Marketing Director O2
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General or Fighter Pilot?
You are responsible for a key account, or a set of key accounts, or distribution of your company’s products in a region. The company seems able to take a strategic approach to overall planning and marketing – but no-one seems to take the idea of a strategic approach to key accounts seriously.
Although everyone admits customers are important, the company has no proven way of comparing key account potential, or the company's performance with them, everyone just expects a seat-of-the-pants approach to key accounts. Why doesn’t anyone treat sales as a real profession?
What's the Formula?
You’re so busy fighting daily battles that only the fires get fought and the urgent things get done. Then someone expects you to take a “strategic approach” out of the blue. How can you stand back and take stock without a proven approach?
You mean we all agree what to do!?
How would it feel like to know that you have a really sound key account plan for all your accounts that prioritises their value to the company, scores the companies standing with the account, and has the consensus of the whole business?
Account Management Professionals
Imagine the company took account management more seriously? Saw the successful management of customers as the most important thing it could do, and account managers as disciplined professionals?
Give me the Knowledge
It is possible. CosModus has developed a best practice approach to key account management that gives you a practical framework for account planning and puts you in control.
Contact us now for more information or to receive a free white paper on strategic approach to account management.
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- to creating a strategic Key Account Plan
Knowledge
Orientation
Strategy
Initiatives
Performance
At last a formula for successful key account strategy formulation
Some of our Clients
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