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A Pure Triumph
- How a new motorcycle dealer became a global online sales leader
FREE Website ranking Report - Find out how your online competitors are doing their e-commerce
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Dreaming of an online Christmas
Are you thinking about e-commerce? Because if you are a consumer-facing business, your customers probably are. Ten per cent of all retail sales are now online and that proportion is set to grow higher.
The bad news
If you haven't made the move, is that those that have are enjoying relentless sales growth - and the search engines will be sending more traffic the way of the biggest sites.
The good news
If you're thinking of making the move is that the big players spent millions getting there, and a six-figure sum in creating a bespoke website. And their site may now be difficult to optimise or update because it is based on relatively old technology.
The second rule of marketing - if you can't be first be second! *
You on the other hand could have a state-of-the-art e-commerce site for a fraction of the cost, using proven and bullet-proof components. You can also benefit from "under-the-radar", low cost, high-in-cunning Internet Marketing, that you can try for very little outlay, and only expand when you get a proven ROI (return on investment).
Not only can we supply you with a site like that - but we can make it work for you. And because we've learnt the hard way what works and what doesn't. We can also help you with:
* The first rule of marketing? "Be First" (per Al Ries & Jack Trout)
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 Despite massive growth in online sales, 69% of UK independent businesses are not trading online
In 1999 £518m was spent online in the UK, in 2005 £19.3Bn was spent online
Christmas 2006 Britons spent £7Bn online
10% of all UK retail sales are now online, by 2010 it will be 20%.
UK businesses that e-enabled in the last three years expect their sales to double in the next three years - and 29% said that their online strategy helped drive offline sales too. - *
But 70% of companies still think that they have a lot to learn about reaching their customers online*
33% of UK businesses have become e-commerce enabled in the last three years*
* CBI-Google Survey: Internet Trends for Business and Consumers - Nov '06. Download now:
cbigooglesurvey1106.pdf
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