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"We've done an amazing volume of e-business - we've even sold bikes off the website."
Pure Triumph - the site

Pure Triumph logo

"The world's largest Triumph Showroom"

Pure Triumph slogan

 


Site Visits

Pure Triumph traffic

 

July 2007 - Now the #1 US
Triumph e-commerce site!

 

Pure Triumph search engine referrals

The Challenge 

Three petrol-head Brits planned to launch a Triumph motorcycle dealership in Ft. Lauderdale, Florida.  The store would be Triumph’s flagship store and the largest Triumph showroom worldwide.

The team needed a strong brand image, and a world-class website - for the store - and to retail Triumph clothing and accessories online.


Brand Positioning

CosModus created a vibrant brand image, strap-line and slogan for the dealership

 


The Site

Was launched on time in October 2005. In just one year it has become the world's busiest Triumph dealer website, was voted the best website by Triumph riders in the US, and appears on page 1 of Google for many targeted Triumph-related searches.

The site has been fully search-engine optimised and regular Pay-Per-Click campaigns are run.  A massive database of subscribers has been built up, and a monthly Newsletter drives online sales across the world

 

The Results - what they said

"The site has been fantastic for us. We estimate 20% of the people who come in the store saw us on the web first, and online sales have been way beyond expectations" - Martyn Graham, Dealer Principal

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