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 All case studies
A search Triumph
A new business that built search engine traffic ten-fold in its first year
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Black art or science?
Often seen as something of a black art, search engine optimisation is a painstaking process that requires a lot of initial effort, but offers a steadily improving return on investment (RoI).
A rose blooming in the dessert?
And with 83% of consumers now using search engines to source information on products and services, site owners who want those consumers to visit their site, better look at what it takes to score well with the search engines
- Yet remarkably, over 50% of UK mid-sized business websites show no sign of any meaningful optimisation.
The most cost-effective way to get ahead
So if you are one of those who do optimise your site, you will immediately have an advantage over half your competitors, and will probably get the best return on your marketing investment you've ever experienced.
"Organic" optimisation or paid for advertising?
For many companies, both is the best answer.(See Blog - "Paid Search Beats Organic) But a "do nothing" strategy will lead to failure. Organic SEO takes time and should be done continuously, but as well as bringing immediate results,
Pay Per Click campaigns are a great way to test the most effective key search phrases for use in your organic optimisation. A PPC campaign will also boost your overall traffic and thereby your organic results. Hence a good strategy is often to use a combination of both.
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 80% of all websites are found via search engines
50% of all online purchases are preceded by a relevant search
50% of search engine users expect to find their answer on the first page of results
- A further 20% will not look beyond the second page
- Over 60% of clicks made on a search results page are for the first 4 or 5 listings, including the top sponsored ones.
What's it all about?
Wondering what search engine optimisation and search engine marketing means to your business?
Puzzled by claims of a guaranteed ROI on PPC campaigns?
The sooner you know the sooner you can start optimising your site. Contact us now for an informal chat
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