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The Challenge
Lavender Park is a Golf Centre, near Ascot, England
Placed in a charming setting, it is characterised by offering top quality facilities and a much more accessible atmosphere than typical Golf Clubs.
Brand Positioning
The brief was to create a brand image that communicates the venue’s friendly and relaxed character to casual golfers and golfing beginners, - without putting off more serious players who would relish the high quality facilities.
Internet Marketing
The new image was to be communicated on a new website designed to become the hub of a co-ordinated Internet Marketing strategy
Strategy
CosModus commissioned photography, and a new brand image and logo were created to reflect the Centre’s character.
This image was incorporated into a new website which was search engine optimised, and includes a built-in module for creating a subscriber database. The site is being promoted via Pay Per Click campaigns and outbound email marketing
The Results
Search engines have driven site traffic exponentially, and a large number of interested golf and snooker players have signed up for News and offers from Lavender Park.
- what they said
“The website is now the hub of our marketing activities. We can edit the site ourselves to offer incentives to new subscribers, and we can use other forms of Internet Marketing to drive traffic to our website. This is marketing that works and we can measure” – Paul Johnson, Course Manager
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